WHAT IS A RECKLESS OPTIMIST?
A Reckless Optimist isn’t just hopeful—they’re relentless.
They are the ones who power the world forward—for their families, their teams, their communities. They are the ones who don’t wait for permission, who scrape their knees, get back up, and go again.
They see the challenge and the solution. They don’t just dream about what’s possible—they build it, step into it, and create it with their own hands.
A Reckless Optimist trusts themselves to figure it out. Even when the path isn’t clear. Even when the risk is real. Even when they’re scared as hell.
They believe that action compounds. That momentum reverberates. That movement creates possibility.
They are the ones who take the hit and still keep moving. The ones who refuse to stay stuck. The ones who show up—again and again—because they know growth isn’t about playing it safe. It’s about showing up fully and refusing to settle.
They don’t wait for change. They create it.
WHAT WE BELIEVE
Optimism isn’t passive. It’s growth that makes you feel ALIVE.
Real optimists don’t ignore the problem— we see it clearly. We just refuse to stop there. We take the next step. We create the solution. We move.
Fearless growth comes from movement, not just mindset.
Radical self-trust is built through action.
Community is the catalyst for real transformation.
Play, adventure, and joy aren’t distractions- they’re fuel.
Reckless doesn’t mean careless. To us, it means realistic and relentless.
-THE RECKLESS OPTIMIST PILLARS-
FEARLESS GROWTH
Move before you’re ready. Take risks. Prove what’s possible through action.
radical self-trust
You don’t need permission- you need to back yourself. Own your choices and lead your life with conviction.
energizing experiences
Transformation isn’t a theory- it’s something you feel in your bones. Our retreats, events, and workshops make growth real, embodied , and electrifying.
community as the catalyst
The right people will change your life. We create spaces where support, challenge, and belonging fuel bold action.
play as power
Joy isn’t a luxury- it’s fuel. Fun, adventure, and movement aren’t distractions from growth; they’re what make it sustainable and exhilarating.
MEET THE FOUNDER
Jessi Duley is a multi-hyphenate entrepreneur, speaker, and culture catalyst known for creating people magic and building momentum.
A former TV and commercial producer turned 8-figure wellness entrepreneur, Jessi founded and scaled BurnCycle, the Pacific Northwest’s premier boutique fitness brand, growing it 500% in five years, leading teams of 100+, and earning national recognition from Forbes, SHAPE, Huffington Post, and Refinery29—all while having three children in the same five years.
Now in her next chapter, she is the founder and CEO of The Reckless Optimists, a hybrid in-person and online community that helps ambitious people and teams break through inertia and build momentum in their lives and businesses through immersive experiences and action-based programming. She also works as fractional chief people person and culture consultant for companies and provides executive coaching for high-performing leaders, specializing in engagement, leadership development, business strategy and company culture transformation. She has worked with some of the world’s most recognized brands, including Nike, Adidas, Nordstrom and more, helping them align culture with business strategy to drive performance and impact.
Jessi roots all her ventures in a generational mission: to inspire possibility and encourage potential through the power of human connection. Called a “field catalyst” in her industry and a “Force of Nature” by Jack Canfield, her expertise in leadership, community building, and business strategy has earned her accolades such as the Business Journal’s 40 Under 40, The MindBody’s Visionary Award, and Portland Monthly’s Women Who Move the City.
Whether she’s building up her people and her communities, leading a high-energy keynote, guiding organizations through culture transformation, or coaching leaders to think bigger and execute better, one thing is certain—Jessi is who you want in the room if you need energy and strategy.
“SHE’S A FORCE OF NATURE”
"Jessi Duley isn’t just another leadership speaker—she’s a force of nature. Her energy is unmatched, her insights are transformative, and what makes her truly stand out is that she’s lived it. She’s not just sharing theories, she’s built businesses, led teams, and created cultures and communities where people don’t just work—they thrive. If you want someone who can ignite a room and inspire real action, Jessi is the one."
—Jack Canfield, Co-Author of Chicken Soup for the Soul & The Success Principles
Interested in working with Jessi directly, or learning more about our custom workshops?